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BaoAnhLe
11-08-2015,
I wanted to have a go this morning at creating this style of logo with an illustration which sends the message of good food/veg. This is my first attempt at this kind of logo, and took a fair few hours. I wanted to post it where I'm at, to get comments on how I would go about improving it. Some bits are too complicated, and some bits too badly drawn, I need to find a balance. Also the rounded reflection/glare effect I've tried to create doesn't look good, as I need to learn the proper way of doing that.

How would I improve it, and make it more simple without loosing the detail of the scene I'm trying to create? And tidy it of course... :icon_rolleyes:

http://i297.photobucket.com/albums/mm205/anglodesign/frozenfoods-1.jpg

barbraon11
11-09-2015,
Its not a bad start :icon_thumbup:

I would forget trying to do the 'glass/reflection' effect as it doesn't suit the logo you are trying to create. It will be better without it.

Try to have the scroll where it says 'Frozen Foods' the same height all the way along, rather than it getting thinner as it moves to the right. That way the words can be the same size, it looks a little lop sided at the moment.

Make the text that says " Where quality meets value" flow along the same curve as the scroll part above it (the frozen foods part).

Bartster
11-11-2015,
I think my peas and carrots need some work. I'd like to keep my strangely lined up broccoli-trees and mushrooms. I think my carrots and peas need to match the style of them maybe.

batmanst
11-12-2015,
the broccoli and mushrooms look like they may have been photos that were vectorised using something like live trace.

Try taking in a photo of a real carrot / peas into illustrator and do a live trace on them using the colour 16 option. You might get the result you are looking for.

BBchoicecism
11-13-2015,
A thing to consider is the legibility of all of this detail at small scales - fine if used at A5 and upwards, but a lot of this will choke up at letterhead scale.and what happens when reproduced in greyscale/black and white?

You do have a mixture of traced photography and simple drawn elements which feels messy.
Do you really need to depict every food group on here? Think of what 'frozen food' is and perhaps this could help simplify. The logo doesn't have to be so literal.

Suggest ditching all of the food imagery and keeping the fields and sky, but using the FROZEN FOODS lettering in the centre over the top of the field and moving the 'Quality meets value' bit onto the ribbon'.